What is a blog
blog is a word that was derived from the words "web log". A web log was originally a personal journal that you would write to let other know what you were thinking and what new websites you found and enjoyed.
Today a blog is a place on your website where a person, business or even a group writes about their opinions on anything from products they like, or don’t like. It may also include any information that the writer would like to share with the public,and also allows the public to post opinions on the subjects written about and the information provided.
The key to a modern day blog and the way it differs from a website is that it is updated with new information on a constant and frequent basis. A blog is where a business can and reach out and engage its customers and the public.
Today a blog is a place on your website where a person, business or even a group writes about their opinions on anything from products they like, or don’t like. It may also include any information that the writer would like to share with the public,and also allows the public to post opinions on the subjects written about and the information provided.
The key to a modern day blog and the way it differs from a website is that it is updated with new information on a constant and frequent basis. A blog is where a business can and reach out and engage its customers and the public.
Why is blogging good for a business?
The blog become the way you talk to your customers and the general public on a regular basis, your website information will not change on a regular basis. The blog if properly developed and implemented will become the best way you have to maintain interaction between you and your customers and developing brand awareness. The most important part of great blogging is to share information and opinions that your customers and the general public want to know and hear.
Blogs can include opinions, training, new ideas or products, this list is endless. The bottom line is to create content that will keep current customers happy and the general public interested. If you do this on a regular basis and you do it well you can become a source of information that is not only trusted by your customers but you will become a trusted source of information to the general public and the search engines. DID you catch that? The search engines.
For a blog to be most effective over the long term it should not just be about your products, but also about other products and information. This will result in more of the public reading and trusting your blog and this will result in better results in search engines. What does all this really mean. Better brand awareness, and that is better for your company.
There are very few other ways, if any, where you can write something and over the course of a few weeks have the possibility of a million people reading it.
Blogs can include opinions, training, new ideas or products, this list is endless. The bottom line is to create content that will keep current customers happy and the general public interested. If you do this on a regular basis and you do it well you can become a source of information that is not only trusted by your customers but you will become a trusted source of information to the general public and the search engines. DID you catch that? The search engines.
For a blog to be most effective over the long term it should not just be about your products, but also about other products and information. This will result in more of the public reading and trusting your blog and this will result in better results in search engines. What does all this really mean. Better brand awareness, and that is better for your company.
There are very few other ways, if any, where you can write something and over the course of a few weeks have the possibility of a million people reading it.
